Target corporate HR directors who are actively looking to purchase health, fitness, or mental wellness platforms for their staff. Reach the decision-makers holding enterprise health budgets.
Live Database
We monitor enterprise HR departments for wellness program evaluation signals: benefits renewal cycles, wellness RFP postings, and employee engagement survey results that trigger wellness investments.
Verified VP of HR, Benefits Directors, and Wellness Program Managers at companies with 200+ employees.
Annual corporate wellness platform spending for mid-market and enterprise companies.
Outbound campaign response rate when targeting HR wellness decision-makers.
Primary evaluation window when HR teams assess and purchase wellness platforms.
Preview Database
Preview HR executives and wellness directors currently evaluating employee health and wellness platforms for their organizations.
Corporate wellness spending has surged to over $80 billion globally, driven by employer mandates to reduce healthcare costs, improve retention, and address the mental health crisis in the workplace. Enterprise companies now allocate $200-$800 per employee annually on wellness programs — and that budget is growing 8-12% year-over-year.
The buying window for corporate wellness is highly seasonal. HR teams evaluate and select wellness vendors during Q3-Q4 (July-December) as part of annual benefits renewal planning. Decisions made during this window determine the wellness platform for the entire following year. Missing this window means waiting 12 months for the next opportunity.
Leadfield helps wellness providers time their outreach to this window by tracking benefits renewal timelines, wellness RFP postings, employee engagement survey results (which often trigger wellness investments), and HR team expansions. When a company posts a job for a 'Wellness Program Manager,' it's a strong signal they're building or replacing their wellness infrastructure.
Verified Results
How a corporate mental health platform secured enterprise contracts by reaching HR wellness directors during benefits renewal season.
“We booked 11 demo calls with HR directors during Q3 renewal season. Four became annual contracts worth $280k combined.”
A corporate mental health SaaS platform was losing deals to established competitors who had existing HR relationships. Their trade show strategy was generating awareness but not qualified pipeline.
Timed Leadfield campaigns to Q3 benefits renewal season, targeting VP of HR and Wellness Directors at companies with 300+ employees showing employee engagement dip signals.
Booked 11 demo calls with HR decision-makers, converting 4 into annual enterprise contracts worth $280,000 in combined first-year revenue.
FAQ
We cover the full spectrum: mental health and EAP platforms, physical fitness and gym membership programs, nutrition and dietary wellness, financial wellness, sleep and stress management, and comprehensive total wellbeing platforms.
The primary buying window is Q3-Q4 (July-December) during annual benefits renewal. However, companies experiencing high turnover, workplace incidents, or employee satisfaction drops may evaluate wellness solutions at any time.
Yes. You can filter by employee count, industry vertical, geographic region, current wellness vendor (to identify replacement opportunities), and wellness focus area (mental health, physical, financial, etc.).
Enterprise wellness platform sales cycles typically run 2-4 months during benefits renewal season. Pilot programs (3-month trials) can accelerate decision-making. Contract values range from $50k to $500k+ annually depending on employee count.
Corporate wellness providers and SaaS apps pitch directly to the decision-makers holding enterprise health budgets.
Find Wellness Leads